News
Jul 27, 2010
Scosha & Art in All of Us – Friendship Month (August) Promotion simultaneously in USA, Australia and UK.
Download here the pdf format of the release (page1)
Download here the pdf format of the release (page2)
New York, USA, 31st of July - In honor of Friendship Day, a tradition dated back to the 1930’s, SCOSHA jewelry will support the special unity called friendship throughout the month of August. A collection of friendship bracelets designed by SCOSHA will be sold at select retailers. Retail prices start at $25. Customers who purchase a SCOSHA friendship bracelet will also receive an additional free friendship bracelet with envelope, ready to be mailed to your friend of choice! * All proceeds from the SCOSHA friendship bracelets will be donated to the AiA Art Pen Pal Program.
The Art in All of Us organization promotes global cultural exchange using art and creative activity programs, such as in the Art Pen Pal Program. Founder Anthony Asael explains, "Through our Art Pen Pal Program, we started a children solidarity and friendship chain for the children in Haiti. The starting point was in Banda Aceh, Indonesia - the epicenter of 2004 Tsunami, and will reach Port-au-Prince by end 2010, where thousands of children will receive the opportunity to express themselves. Thanks to Scosha's friendship month, more schools will be able to participate in the solidarity network"
SCOSHA Designer Scosha Woolridge describes her inspiration for this promotion as, “For me, braiding and weaving can represent the ideal manner of human interaction - each strand works with the other to create a mass of strength. When I discovered AiA, I felt that this was an appropriate way of being able to materialize this message for a good cause. Encouraging my clients to connect with their loved ones is a mirror of the pen pal program that connects children across diverse cultures through the exchange of their own art. So I guess you could say that this event is for the continuation of that universal force and love."
The SCOSHA friendship bracelets can be purchased at www.scoshanyc.com and New York Adorned (47 Second Avenue - New York, N.Y. 10003 - 212-473-0007), Kabiri (London), Robby Ingham (Sydney)
About Art in All of Us
Art in All of Us (AiA) is a not-for-profit organization based in both Belgium and the United States (501(c)(3)) that promotes tolerance through artistic and cultural exchange activities throughout all the 192 UN listed countries. Backed by organizations like UNICEF, SOS Children Villages, Fundacion America along with it's vital network of volunteers, AiA's activities have reached more than 18,400 children and 300 schools in 192 countries.
Press Contact: Anthony Asael: anthonyasael@artinallofus.org
Press Kit: http://www.artinallofus.org/news/press-interviews/presskit.html
Website: www.artinallofus.org
Photographs: http://www.flickr.com/photos/anthonyasael/collections/
About Scosha
Contact Info:
Press -Bradbury Lewis
Julissa Tola
Julissa@bradburylewis.com
+1212-277-3886
Download here the pdf format of the release (page2)
New York, USA, 31st of July - In honor of Friendship Day, a tradition dated back to the 1930’s, SCOSHA jewelry will support the special unity called friendship throughout the month of August. A collection of friendship bracelets designed by SCOSHA will be sold at select retailers. Retail prices start at $25. Customers who purchase a SCOSHA friendship bracelet will also receive an additional free friendship bracelet with envelope, ready to be mailed to your friend of choice! * All proceeds from the SCOSHA friendship bracelets will be donated to the AiA Art Pen Pal Program.
The Art in All of Us organization promotes global cultural exchange using art and creative activity programs, such as in the Art Pen Pal Program. Founder Anthony Asael explains, "Through our Art Pen Pal Program, we started a children solidarity and friendship chain for the children in Haiti. The starting point was in Banda Aceh, Indonesia - the epicenter of 2004 Tsunami, and will reach Port-au-Prince by end 2010, where thousands of children will receive the opportunity to express themselves. Thanks to Scosha's friendship month, more schools will be able to participate in the solidarity network"
SCOSHA Designer Scosha Woolridge describes her inspiration for this promotion as, “For me, braiding and weaving can represent the ideal manner of human interaction - each strand works with the other to create a mass of strength. When I discovered AiA, I felt that this was an appropriate way of being able to materialize this message for a good cause. Encouraging my clients to connect with their loved ones is a mirror of the pen pal program that connects children across diverse cultures through the exchange of their own art. So I guess you could say that this event is for the continuation of that universal force and love."
The SCOSHA friendship bracelets can be purchased at www.scoshanyc.com and New York Adorned (47 Second Avenue - New York, N.Y. 10003 - 212-473-0007), Kabiri (London), Robby Ingham (Sydney)
About Art in All of Us
Art in All of Us (AiA) is a not-for-profit organization based in both Belgium and the United States (501(c)(3)) that promotes tolerance through artistic and cultural exchange activities throughout all the 192 UN listed countries. Backed by organizations like UNICEF, SOS Children Villages, Fundacion America along with it's vital network of volunteers, AiA's activities have reached more than 18,400 children and 300 schools in 192 countries.
Press Contact: Anthony Asael: anthonyasael@artinallofus.org
Press Kit: http://www.artinallofus.org/news/press-interviews/presskit.html
Website: www.artinallofus.org
Photographs: http://www.flickr.com/photos/anthonyasael/collections/
About Scosha
Contact Info:
Press -Bradbury Lewis
Julissa Tola
Julissa@bradburylewis.com
+1212-277-3886
